Abstract :
The title of this paper is derived from the advertising
campaign of a well-known drinks company
that claimed to reach the parts that its competitors
did not. It could be argued that it is an equally
appropriate description of the principles underpinning
the Art and Design Directory, a weekend
staff development event in Scotland. The mantra
of ‘Continuing Professional Development’ (CPD)
sits at the heart of a recent pay and conditions
settlement in Scotland [1], but what kind of CPD
exists for art and design and who provides it? In
Scotland, as in many other countries, CPD in art
and design has been on the decline. The Art and
Design Directory was developed as a response to
this situation.
This paper traces the background to the Directory,
outlines the staff development model adopted,
and concludes with an evaluation of a recent
event and the thought that the model may be
capable of replication by art educators in other
parts of the world.
