Title of article :
The case for better measurement and reporting of marketing performance
Author/Authors :
Irene M. Herremans، نويسنده , , John K. Ryans Jr.، نويسنده ,
Issue Information :
دوماهنامه با شماره پیاپی سال 1995
Pages :
10
From page :
51
To page :
60
Journal title :
Business Horizons
Serial Year :
1995
Journal title :
Business Horizons
Record number :
123347
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=123347
