• Title of article

    Managing in the age of the mass merchant

  • Author/Authors

    Christopher Mark McDermott، نويسنده , , Gina Colarelli OʹConnor، نويسنده ,

  • Issue Information
    دوماهنامه با شماره پیاپی سال 1995
  • Pages
    7
  • From page
    64
  • To page
    70
  • Journal title
    Business Horizons
  • Serial Year
    1995
  • Journal title
    Business Horizons
  • Record number

    123361