Title of article
“Customers for life”: Does it fit your culture?
Author/Authors
Diana L. Deadrick، نويسنده , , R. Bruce McAfee، نويسنده , , Myron Glassman، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 1997
Pages
6
From page
11
To page
16
Journal title
Business Horizons
Serial Year
1997
Journal title
Business Horizons
Record number
123476
Link To Document