Title of article :
Brand leverage power: The critical role of brand balance
Author/Authors :
Vicki R. Lane، نويسنده ,
Issue Information :
دوماهنامه با شماره پیاپی سال 1998
Pages :
10
From page :
75
To page :
84
Journal title :
Business Horizons
Serial Year :
1998
Journal title :
Business Horizons
Record number :
123525
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=123525
