Title of article
Strategic brand valuation: A cross-functional perspective
Author/Authors
Karen S. Cravens، نويسنده , , Chris Guilding، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 1999
Pages
10
From page
53
To page
62
Journal title
Business Horizons
Serial Year
1999
Journal title
Business Horizons
Record number
123630
Link To Document