Title of article :
Brand imitation and its effects on innovation, competition, and brand equity
Author/Authors :
Ricky Wilke، نويسنده , , Judith Lynne Zaichkowsky، نويسنده ,
Issue Information :
دوماهنامه با شماره پیاپی سال 1999
Pages :
10
From page :
9
To page :
18
Journal title :
Business Horizons
Serial Year :
1999
Journal title :
Business Horizons
Record number :
123645
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=123645
