Title of article
Managing co-branding strategies: Global brands into local markets
Author/Authors
Russell Abratt، نويسنده , , Patience Motlana، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 2002
Pages
8
From page
43
To page
50
Journal title
Business Horizons
Serial Year
2002
Journal title
Business Horizons
Record number
123824
Link To Document