Title of article

Brand value, convictions, flexibility, and New Zealand wine

Author/Authors

Michael Beverland، نويسنده ,

Issue Information

دوماهنامه با شماره پیاپی سال 2004

Pages

9

From page

53

To page

61

Journal title

Business Horizons

Serial Year

2004

Journal title

Business Horizons

Record number

123946