• Title of article

    Investigating large-scale sponsorship relationships as co-marketing alliances

  • Author/Authors

    Francis Farrelly، نويسنده , , Pascale Quester، نويسنده ,

  • Issue Information
    دوماهنامه با شماره پیاپی سال 2005
  • Pages
    8
  • From page
    55
  • To page
    62
  • Keywords
    Sponsorship , Co-marketing , alliances , Sports
  • Journal title
    Business Horizons
  • Serial Year
    2005
  • Journal title
    Business Horizons
  • Record number

    123966

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=123966