مرکز منطقه ای اطلاع رساني علوم و فناوري - Strategic corporate social responsibility as global brand insurance

Title of article :

Strategic corporate social responsibility as global brand insurance

Author/Authors :

William B. Werther Jr.، نويسنده , , David Chandler، نويسنده ,

Issue Information :

دوماهنامه با شماره پیاپی سال 2005

Pages :

From page :

317

To page :

324

Keywords :

Strategy , Brands/brandmanagement/brandloyalty , GLOBALIZATION , Stakeholder(s) , Corporate socialresponsibility

Journal title :

Business Horizons

Serial Year :

2005

Journal title :

Business Horizons

Record number :

123994

Link To Document :