Title of article
Prioritizing operation strategies of companies using fuzzy AHP and importance-performance matrix
Author/Authors
Kaviani، Mohamad Amin نويسنده Department of Industrial engineering, Shiraz Branch, Islamic Azad University, Shiraz, Iran , , Abbasi، Mehdi نويسنده , , Yusefi، Mohamad Mehdi نويسنده Department of Industrial engineering, Shiraz Branch, Islamic Azad University, Shiraz, Iran , , Zareinejad، Mohsen نويسنده ,
Issue Information
فصلنامه با شماره پیاپی 9 سال 2014
Pages
6
From page
353
To page
358
Abstract
One of the most important steps to build an appropriate business unit is to setup a suitable long-term strategy. A good strategy helps organization take better advantage of the existing resources and improve the performance of the firm. This paper presents a hybrid method consists of importance-performance analysis combined with fuzzy analytical hierarchy process to determine different operating strategies to increase the performance of a cement industry in Iran. The results indicate that being competitive is number one priority followed by fast delivery, quality product, dependability, cost of production and flexibility.
Journal title
Decision Science Letters
Serial Year
2014
Journal title
Decision Science Letters
Record number
1239943
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