مرکز منطقه ای اطلاع رساني علوم و فناوري - Slowing the adoption and diffusion process to enhance brand repositioning: The consumer driven repositioning of Dunlop Volley

Title of article :

Slowing the adoption and diffusion process to enhance brand repositioning: The consumer driven repositioning of Dunlop Volley

Author/Authors :

Michael Beverland، نويسنده , , Michael Ewing، نويسنده ,

Issue Information :

دوماهنامه با شماره پیاپی سال 2005

Pages :

From page :

385

To page :

391

Keywords :

Positioning , Brand turnaround , Adoption anddiffusion

Journal title :

Business Horizons

Serial Year :

2005

Journal title :

Business Horizons

Record number :

124000

Link To Document :