Title of article
Slowing the adoption and diffusion process to enhance brand repositioning: The consumer driven repositioning of Dunlop Volley
Author/Authors
Michael Beverland، نويسنده , , Michael Ewing، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 2005
Pages
7
From page
385
To page
391
Keywords
Positioning , Brand turnaround , Adoption anddiffusion
Journal title
Business Horizons
Serial Year
2005
Journal title
Business Horizons
Record number
124000
Link To Document