Title of article

The rebuilt marketing machine

Author/Authors

Victoria L. Crittenden، نويسنده ,

Issue Information

دوماهنامه با شماره پیاپی سال 2005

Pages

12

From page

409

To page

420

Keywords

Strategy , Cross-functional , Marketing , implementation

Journal title

Business Horizons

Serial Year

2005

Journal title

Business Horizons

Record number

124002