Title of article :
The rebuilt marketing machine
Author/Authors :
Victoria L. Crittenden، نويسنده ,
Issue Information :
دوماهنامه با شماره پیاپی سال 2005
Pages :
12
From page :
409
To page :
420
Keywords :
Strategy , Cross-functional , Marketing , implementation
Journal title :
Business Horizons
Serial Year :
2005
Journal title :
Business Horizons
Record number :
124002
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124002
