Title of article :
Integrated marketing as management of holistic consumer experience
Author/Authors :
Shu-pei Tsai، نويسنده ,
Issue Information :
دوماهنامه با شماره پیاپی سال 2005
Pages :
11
From page :
431
To page :
441
Keywords :
IMC , Experientialmarketing paradigm , Holistic consumerexperience , Brand value structure
Journal title :
Business Horizons
Serial Year :
2005
Journal title :
Business Horizons
Record number :
124004
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124004
