Title of article

Integrated marketing as management of holistic consumer experience

Author/Authors

Shu-pei Tsai، نويسنده ,

Issue Information

دوماهنامه با شماره پیاپی سال 2005

Pages

11

From page

431

To page

441

Keywords

IMC , Experientialmarketing paradigm , Holistic consumerexperience , Brand value structure

Journal title

Business Horizons

Serial Year

2005

Journal title

Business Horizons

Record number

124004