Title of article
Cause-related marketing: More buck than bang?
Author/Authors
Matthew Berglind، نويسنده , , Cheryl Nakata، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 2005
Pages
11
From page
443
To page
453
Keywords
KEYWORDSCause-relatedmarketing , social responsibility , Social-ethical issues
Journal title
Business Horizons
Serial Year
2005
Journal title
Business Horizons
Record number
124005
Link To Document