مرکز منطقه ای اطلاع رساني علوم و فناوري - Cause-related marketing: More buck than bang?

Title of article :

Cause-related marketing: More buck than bang?

Author/Authors :

Matthew Berglind، نويسنده , , Cheryl Nakata، نويسنده ,

Issue Information :

دوماهنامه با شماره پیاپی سال 2005

Pages :

From page :

443

To page :

453

Keywords :

KEYWORDSCause-relatedmarketing , social responsibility , Social-ethical issues

Journal title :

Business Horizons

Serial Year :

2005

Journal title :

Business Horizons

Record number :

124005

Link To Document :