مرکز منطقه ای اطلاع رساني علوم و فناوري - Customer-centric pricing: The surprising secret for profitability

Title of article :

Customer-centric pricing: The surprising secret for profitability

Author/Authors :

Robert G. Cross، نويسنده , , Ashutosh Dixit، نويسنده ,

Issue Information :

دوماهنامه با شماره پیاپی سال 2005

Pages :

From page :

483

To page :

491

Keywords :

Profitability , Customer-centricpricing , segmentation

Journal title :

Business Horizons

Serial Year :

2005

Journal title :

Business Horizons

Record number :

124009

Link To Document :