Title of article
Positioning Southwest Airlines through employee branding
Author/Authors
Sandra Jeanquart Miles، نويسنده , , W. Glynn Mangold، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 2005
Pages
11
From page
535
To page
545
Keywords
Southwest Airlines , Employee branding , Internal Marketing , Psychologicalcontracts , Competitiveadvantage
Journal title
Business Horizons
Serial Year
2005
Journal title
Business Horizons
Record number
124014
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