مرکز منطقه ای اطلاع رساني علوم و فناوري - The Greydollarfella: An endangered species or a market opportunity?

Title of article :

The Greydollarfella: An endangered species or a market opportunity?

Author/Authors :

Stephen Ogden-Barnes، نويسنده , , Stella Minahan، نويسنده ,

Issue Information :

دوماهنامه با شماره پیاپی سال 2006

Pages :

From page :

287

To page :

292

Keywords :

Marketing , Male customers , Retailing , Consumer behaviour

Journal title :

Business Horizons

Serial Year :

2006

Journal title :

Business Horizons

Record number :

124046

Link To Document :