Title of article
How should a company respond to a product harm crisis? The role of corporate reputation and consumer-based cues
Author/Authors
Daniel Laufer، نويسنده , , W. Timothy Coombs، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 2006
Pages
7
From page
379
To page
385
Keywords
Product harm crises , Consumer segments , Attributions of blame , corporate reputation
Journal title
Business Horizons
Serial Year
2006
Journal title
Business Horizons
Record number
124056
Link To Document