Title of article :
How should a company respond to a product harm crisis? The role of corporate reputation and consumer-based cues
Author/Authors :
Daniel Laufer، نويسنده , , W. Timothy Coombs، نويسنده ,
Issue Information :
دوماهنامه با شماره پیاپی سال 2006
Keywords :
Product harm crises , Consumer segments , Attributions of blame , corporate reputation
Journal title :
Business Horizons
Journal title :
Business Horizons
