مرکز منطقه ای اطلاع رساني علوم و فناوري - Tacit meaning in disguise: Hidden metaphors in new product development and market making

Title of article :

Tacit meaning in disguise: Hidden metaphors in new product development and market making

Author/Authors :

Thorsten Teichert، نويسنده , , Iwan von Wartburg، نويسنده , , Russell Braterman، نويسنده ,

Issue Information :

دوماهنامه با شماره پیاپی سال 2006

Pages :

From page :

451

To page :

461

Keywords :

Metaphor , New productdevelopment , Market making , mental models

Journal title :

Business Horizons

Serial Year :

2006

Journal title :

Business Horizons

Record number :

124065

Link To Document :