• Title of article

    When customers get clever: Managerial approaches to dealing with creative consumers

  • Author/Authors

    Pierre R. Berthon، نويسنده , , Leyland F. Pitt، نويسنده , , Ian McCarthy، نويسنده , , Steven M. Kates، نويسنده ,

  • Issue Information
    دوماهنامه با شماره پیاپی سال 2007
  • Pages
    9
  • From page
    39
  • To page
    47
  • Keywords
    Firm stance , Strategic response , Creative customers
  • Journal title
    Business Horizons
  • Serial Year
    2007
  • Journal title
    Business Horizons
  • Record number

    124075

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124075