مرکز منطقه ای اطلاع رساني علوم و فناوري - When customers get clever: Managerial approaches to dealing with creative consumers

Title of article :

When customers get clever: Managerial approaches to dealing with creative consumers

Author/Authors :

Pierre R. Berthon، نويسنده , , Leyland F. Pitt، نويسنده , , Ian McCarthy، نويسنده , , Steven M. Kates، نويسنده ,

Issue Information :

دوماهنامه با شماره پیاپی سال 2007

Pages :

From page :

To page :

Keywords :

Firm stance , Strategic response , Creative customers

Journal title :

Business Horizons

Serial Year :

2007

Journal title :

Business Horizons

Record number :

124075

Link To Document :