Title of article :
International marketing research: A global project management perspective
Author/Authors :
Robert B. Young، نويسنده , , Rajshekhar G. Javalgi، نويسنده ,
Issue Information :
دوماهنامه با شماره پیاپی سال 2007
Pages :
10
From page :
113
To page :
122
Keywords :
International Marketing , Competitive Advantage , marketing research , Global marketingstrategies
Journal title :
Business Horizons
Serial Year :
2007
Journal title :
Business Horizons
Record number :
124083
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124083
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