مرکز منطقه ای اطلاع رساني علوم و فناوري - Sponsorship relationships as strategic alliances: A life cycle model approach

Title of article :

Sponsorship relationships as strategic alliances: A life cycle model approach

Author/Authors :

Lourdes Urriolagoitia، نويسنده , , Marcel Planellas، نويسنده ,

Issue Information :

دوماهنامه با شماره پیاپی سال 2007

Pages :

From page :

157

To page :

166

Keywords :

Sponsorship relationship , Strategic Alliance , Life cycle model , Relational view

Journal title :

Business Horizons

Serial Year :

2007

Journal title :

Business Horizons

Record number :

124087

Link To Document :