مرکز منطقه ای اطلاع رساني علوم و فناوري - Building a strong services brand: Lessons from Mayo Clinic

Title of article :

Building a strong services brand: Lessons from Mayo Clinic

Author/Authors :

Leonard L. Berry، نويسنده , , Kent D. Seltman، نويسنده ,

Issue Information :

دوماهنامه با شماره پیاپی سال 2007

Pages :

From page :

199

To page :

209

Keywords :

Mayo Clinic , Services branding , services marketing , Word-of-mouthmarketing , Brand protection

Journal title :

Business Horizons

Serial Year :

2007

Journal title :

Business Horizons

Record number :

124092

Link To Document :