Title of article
Got slogan? Guidelines for creating effective slogans
Author/Authors
Chiranjeev Kohli، نويسنده , , Lance Leuthesser، نويسنده , , Rajneesh Suri، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 2007
Pages
8
From page
415
To page
422
Keywords
Brand name , Jingles , Brand image , brand equity , Taglines , Corporate identity , Slogans
Journal title
Business Horizons
Serial Year
2007
Journal title
Business Horizons
Record number
124115
Link To Document