مرکز منطقه ای اطلاع رساني علوم و فناوري - The employee brand: Is yours an all-star?

Title of article :

The employee brand: Is yours an all-star?

Author/Authors :

W. Glynn Mangold، نويسنده , , Sandra Jeanquart Miles، نويسنده ,

Issue Information :

دوماهنامه با شماره پیاپی سال 2007

Pages :

From page :

423

To page :

433

Keywords :

Employee branding , Employee brand , Psychological contracts , Internal Marketing , relationship marketing , Service branding

Journal title :

Business Horizons

Serial Year :

2007

Journal title :

Business Horizons

Record number :

124116

Link To Document :