مرکز منطقه ای اطلاع رساني علوم و فناوري - The effects of in-store displays and feature advertising on consideration sets

Title of article :

The effects of in-store displays and feature advertising on consideration sets

Author/Authors :

Greg M. Allenby، نويسنده , , James L. Ginter، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1955

Pages :

From page :

To page :

Keywords :

Bayes Theorem , Heteroscedastic logit

Journal title :

International Journal of Research in Marketing

Serial Year :

1955

Journal title :

International Journal of Research in Marketing

Record number :

124341

Link To Document :