Title of article
The effects of in-store displays and feature advertising on consideration sets
Author/Authors
Greg M. Allenby، نويسنده , , James L. Ginter، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1955
Pages
14
From page
67
To page
80
Keywords
Bayes Theorem , Heteroscedastic logit
Journal title
International Journal of Research in Marketing
Serial Year
1955
Journal title
International Journal of Research in Marketing
Record number
124341
Link To Document