مرکز منطقه ای اطلاع رساني علوم و فناوري - Advertising and the stability of consideration sets over multiple purchase occasions

Title of article :

Advertising and the stability of consideration sets over multiple purchase occasions

Author/Authors :

Anusree Mitra، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1955

Pages :

From page :

To page :

Keywords :

Brand choice , Consideration set , Information search , Buyer behavior

Journal title :

International Journal of Research in Marketing

Serial Year :

1955

Journal title :

International Journal of Research in Marketing

Record number :

124342

Link To Document :