Title of article :
The locus of context effects on product proximity judgments
Author/Authors :
Lauren Goldberg Block، نويسنده , , Michael D. Johnson، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1955
Keywords :
Global markets , marketing strategy , new products
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
