Title of article
The locus of context effects on product proximity judgments
Author/Authors
Lauren Goldberg Block، نويسنده , , Michael D. Johnson، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1955
Pages
15
From page
121
To page
135
Keywords
Global markets , marketing strategy , new products
Journal title
International Journal of Research in Marketing
Serial Year
1955
Journal title
International Journal of Research in Marketing
Record number
124345
Link To Document