• Title of article

    Decomposition and crossover effects in the theory of planned behavior: A study of consumer adoption intentions

  • Author/Authors

    Shirley Taylor، نويسنده , , Peter Todd، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 1955
  • Pages
    19
  • From page
    137
  • To page
    155
  • Keywords
    Similarity , Dissimilarity , Locus of context effects , Product judgements
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    1955
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124346

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124346