مرکز منطقه ای اطلاع رساني علوم و فناوري - Dependence relations and the moderating role of trust: implications for behavioral intentions in marketing channels

Title of article :

Dependence relations and the moderating role of trust: implications for behavioral intentions in marketing channels

Author/Authors :

Syed Saad Andaleeb، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1955

Pages :

From page :

157

To page :

172

Keywords :

New product adoption , Theory of planned behavior , Diffusion of innovations

Journal title :

International Journal of Research in Marketing

Serial Year :

1955

Journal title :

International Journal of Research in Marketing

Record number :

124347

Link To Document :