مرکز منطقه ای اطلاع رساني علوم و فناوري - A means-end chain approach to consumer goal structures

Title of article :

A means-end chain approach to consumer goal structures

Author/Authors :

Rik Pieters، نويسنده , , Hans Baumgartner، نويسنده , , Doug Allen، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1955

Pages :

From page :

227

To page :

244

Keywords :

Laddering , Interview techniques , Means-end chains , cognitive structure

Journal title :

International Journal of Research in Marketing

Serial Year :

1955

Journal title :

International Journal of Research in Marketing

Record number :

124351

Link To Document :