Title of article
Improving the graphic representation of means-end results
Author/Authors
Charles E. Gengler، نويسنده , , David B. Klenosky، نويسنده , , Michael S. Mulvey، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1955
Pages
12
From page
245
To page
256
Keywords
Goal-directed behavior , Means-end chain theory , Laddering
Journal title
International Journal of Research in Marketing
Serial Year
1955
Journal title
International Journal of Research in Marketing
Record number
124352
Link To Document