مرکز منطقه ای اطلاع رساني علوم و فناوري - A means-end analysis of brand persuasion through advertising

Title of article :

A means-end analysis of brand persuasion through advertising

Author/Authors :

Thomas J. Reynolds، نويسنده , , Charles E. Gengler، نويسنده , , Daniel J. Howard، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1955

Pages :

From page :

257

To page :

266

Keywords :

Means-end theory , Graphical perception theory , Cognitive structure map , Informationprocessing , Laddering

Journal title :

International Journal of Research in Marketing

Serial Year :

1955

Journal title :

International Journal of Research in Marketing

Record number :

124353

Link To Document :