Title of article
Ecological validation of alternative customer-based brand strength measures
Author/Authors
Pierre François، نويسنده , , Douglas L. MacLachlan، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1955
Pages
12
From page
321
To page
332
Keywords
conjoint analysis , Product positioning , Product design , Multidimensional scaling , Logit Modeling
Journal title
International Journal of Research in Marketing
Serial Year
1955
Journal title
International Journal of Research in Marketing
Record number
124357
Link To Document