مرکز منطقه ای اطلاع رساني علوم و فناوري - Measuring the sources of marketing channel power: A comparison of alternative approaches

Title of article :

Measuring the sources of marketing channel power: A comparison of alternative approaches

Author/Authors :

James R. Brown، نويسنده , , Jean L. Johnson، نويسنده , , Harold F. Koenig، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1955

Pages :

From page :

333

To page :

354

Keywords :

Measurement , validation , brand equity

Journal title :

International Journal of Research in Marketing

Serial Year :

1955

Journal title :

International Journal of Research in Marketing

Record number :

124358

Link To Document :