• Title of article

    Investigating the effects of marketing variables and unobserved heterogeneity in a multinomial probit model

  • Author/Authors

    Pradeep K. Chintagunta، نويسنده , , Bo E. Honore، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 1996
  • Pages
    15
  • From page
    1
  • To page
    15
  • Keywords
    Consumer behaviour: Macro marketing-mix: Marketing management: Portugal
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    1996
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124369

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124369