Title of article :
Analyzing channel structures of business markets via the structure-output paradigm
Author/Authors :
Louis P. Bucklin، نويسنده , , Venkatram Ramaswamy، نويسنده , , Sumit K. Majumdar، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1996
Keywords :
relationships , Relationship marketing , Correspondence analysis , Dyads
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing