Title of article :
Analyzing channel structures of business markets via the structure-output paradigm
Author/Authors :
Louis P. Bucklin، نويسنده , , Venkatram Ramaswamy، نويسنده , , Sumit K. Majumdar، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1996
Pages :
15
From page :
73
To page :
87
Keywords :
relationships , Relationship marketing , Correspondence analysis , Dyads
Journal title :
International Journal of Research in Marketing
Serial Year :
1996
Journal title :
International Journal of Research in Marketing
Record number :
124373
Link To Document :
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