• Title of article

    Source effects in purchase decisions: The impact of physical attractiveness and accent of salesperson

  • Author/Authors

    Oscar W. DeShields Jr.، نويسنده , , Ali Kara، نويسنده , , Erdener Kaynak، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 1996
  • Pages
    13
  • From page
    89
  • To page
    101
  • Keywords
    Channel structure , Service output , distribution
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    1996
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124374