Title of article :
Exploratory consumer buying behavior: Conceptualization and measurement
Author/Authors :
Hans Baumgartner، نويسنده , , Jan-Benedict E. M. Steenkamp، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1996
Keywords :
Competitive reaction models: Market share models: Marketing strategy
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
