مرکز منطقه ای اطلاع رساني علوم و فناوري - Use of causal models in marketing research: A review

Title of article :

Use of causal models in marketing research: A review

Author/Authors :

John Hulland، نويسنده , , Yiu Ho Chow، نويسنده , , Shunyin Lam، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1996

Pages :

From page :

181

To page :

197

Keywords :

Publication performance , Empirical study , LISREL model

Journal title :

International Journal of Research in Marketing

Serial Year :

1996

Journal title :

International Journal of Research in Marketing

Record number :

124379

Link To Document :