Title of article
Message strategy by product-class type: A matching model
Author/Authors
Yehoshua Liebermann، نويسنده , , Amir Flint-Goor، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1996
Pages
13
From page
237
To page
249
Keywords
Germany , advertising , Skepticism about advertising , Central and Eastern Europe
Journal title
International Journal of Research in Marketing
Serial Year
1996
Journal title
International Journal of Research in Marketing
Record number
124382
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