Title of article :
Conjoint choice models of joint participation and activity choice
Author/Authors :
Benedict Dellaert، نويسنده , , Aloys Borgers، نويسنده , , Harry Timmermans، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1996
Pages :
14
From page :
251
To page :
264
Keywords :
Message appeaL , Creative strategy , Services advertising , Information processing , Processing routes , Product-type classification
Journal title :
International Journal of Research in Marketing
Serial Year :
1996
Journal title :
International Journal of Research in Marketing
Record number :
124383
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124383
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