Title of article
Conjoint choice models of joint participation and activity choice
Author/Authors
Benedict Dellaert، نويسنده , , Aloys Borgers، نويسنده , , Harry Timmermans، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1996
Pages
14
From page
251
To page
264
Keywords
Message appeaL , Creative strategy , Services advertising , Information processing , Processing routes , Product-type classification
Journal title
International Journal of Research in Marketing
Serial Year
1996
Journal title
International Journal of Research in Marketing
Record number
124383
Link To Document