مرکز منطقه ای اطلاع رساني علوم و فناوري - Task experience and validity in perceptual mapping A comparison of two consumer-adaptive techniques

Title of article :

Task experience and validity in perceptual mapping A comparison of two consumer-adaptive techniques

Author/Authors :

Jan-Benedict E. M. Steenkamp، نويسنده , , Hans C. M. van Trijp، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1996

Pages :

From page :

265

To page :

276

Keywords :

Choice-based Conjoint Analysis , Nested logit models , Participation choice

Journal title :

International Journal of Research in Marketing

Serial Year :

1996

Journal title :

International Journal of Research in Marketing

Record number :

124384

Link To Document :