Title of article
Task experience and validity in perceptual mapping A comparison of two consumer-adaptive techniques
Author/Authors
Jan-Benedict E. M. Steenkamp، نويسنده , , Hans C. M. van Trijp، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1996
Pages
12
From page
265
To page
276
Keywords
Choice-based Conjoint Analysis , Nested logit models , Participation choice
Journal title
International Journal of Research in Marketing
Serial Year
1996
Journal title
International Journal of Research in Marketing
Record number
124384
Link To Document