Title of article
The relationships among arousal potential, arousal and stimulus evaluation, and the moderating role of need for stimulation
Author/Authors
Jan-Benedict E. M. Steenkamp، نويسنده , , Hans Baumgartner، نويسنده , , Elise van der Wulp، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1996
Pages
11
From page
319
To page
329
Keywords
marketing channels , Trust , Interdependence , Cross-national , Commitment
Journal title
International Journal of Research in Marketing
Serial Year
1996
Journal title
International Journal of Research in Marketing
Record number
124387
Link To Document