Title of article :
The impact of the quality of a marketing decision support system: An experimental study
Author/Authors :
Gerrit H. van Bruggen، نويسنده , , Ale Smidts، نويسنده , , Berend Wierenga، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1996
Pages :
13
From page :
331
To page :
343
Journal title :
International Journal of Research in Marketing
Serial Year :
1996
Journal title :
International Journal of Research in Marketing
Record number :
124388
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124388