Title of article :
The formation of attitudes towards brand extensions: Testing and generalising Aaker and Kellerʹs model
Author/Authors :
Paul A. Bottomley، نويسنده , , John R. Doyle، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1996
Keywords :
Sales force performance , Sales organization effectiveness , Sales management control: Sales territory design
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
