• Title of article

    Guaranteed profit margins: A demonstration of retailer power

  • Author/Authors

    Trichy V. Krishnan، نويسنده , , Harsh Soni، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 1997
  • Pages
    22
  • From page
    35
  • To page
    56
  • Keywords
    Spanish consumer , Consumer buying behaviour , Macromarketing environment
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    1997
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124401

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124401