Title of article :
Guaranteed profit margins: A demonstration of retailer power
Author/Authors :
Trichy V. Krishnan، نويسنده , , Harsh Soni، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1997
Keywords :
Spanish consumer , Consumer buying behaviour , Macromarketing environment
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing