Title of article :
Guaranteed profit margins: A demonstration of retailer power
Author/Authors :
Trichy V. Krishnan، نويسنده , , Harsh Soni، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1997
Pages :
22
From page :
35
To page :
56
Keywords :
Spanish consumer , Consumer buying behaviour , Macromarketing environment
Journal title :
International Journal of Research in Marketing
Serial Year :
1997
Journal title :
International Journal of Research in Marketing
Record number :
124401
Link To Document :
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