Title of article :
Evolutionary preference segmentation with panel survey data: An application to new products
Author/Authors :
Venkatram Ramaswamy، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1997
Keywords :
Retailer power , threat , Prisonerיs dilemma , Battle of the sex
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
